What steps are involved in content marketing?

Interviews

  • your employee team members
  • your customers and ambassadors
  • your business partners
  • experts in your industry
  • your fans and followers
  • thought leaders in your industry
  • Content Creation

  • articles on your website
  • web pages to attract your audience
  • guest blog posts on complementary sites
  • stories about your product or service
  • promoting embedded media within articles
  • Search Engine Optimization (SEO)

  • work with you to determine relevant Search Engine Optimization (SEO) keywords for your business
  • create SEO keyword-based content
  • enter content and all SEO components into your website
  • New content is essential in driving inbound traffic to your website. I enjoy working with entrepreneurs, small businesses, and nonprofits that don’t have the luxury of a marketing department or someone dedicated to content marketing. I can help you populate your site with stories, tips, articles and interesting content to attract your target audience. We work together to choose appropriate key words, messages and images to drive the business you’re seeking. I work with clients who need a virtual assistant for their content marketing needs.

    This is the essence of the work I do. As a writer I pick up the salient points and find a way to express your topics in a way that align with your objectives and with the reader. The collaboration helps to produce a result that is always better than what any one person can do alone.

    How can you increase engagement with your content?

    Pictures

    Instagram pictures can be shared on Facebook, Pinterest. Pictures can be embedded in blog posts on your website. Pictures help define your brand and the lifestyle it promotes. Pictures help you attract the people who can benefit from what you have to offer.

    Memes

    Memes are humorous images, gifs, videos or text boxes that represent a belief or behavior. People feel compelled to pass them along to share humor, a belief or an emotion. They can often spread rapidly by Internet users.

    Videos

    YouTube is a terrific way to capture the lifestyle of your business. If you aren’t already taking advantage of video to attract your market, take a serious look at what it has to offer.

     

    Are your Facebook fans sharing your content today?

    Billions of pieces of content are shared on Facebook every day.

     

    Are Twitter users noticing your tweets today?

    Every day more than 500 million tweets are shared on Twitter.

     

    Are people pinning your products to their wish list today?

    Pinterest has more than 100 million monthly active users and millions of product pins every day.

     

    Are people connecting with your company's leaders and experts on LinkedIn?

    More than 3 billion people use LinkedIn for business connections.

    Where should you share your content?

    Facebook is the most popular social network worldwide. There are more than 156 million users in the United States and more than 1.4 billion in the world. Users show strong engagement rates compared to other social media apps. Images tend to get the most likes, comments and shares. Every company should have a Facebook business page.
    Twitter is often a better source of breaking news than traditional media. More than 310 million active users help to define what’s trending at any given time. About 66% of US companies with 100+ employees use Twitter for marketing. Tweets with images get 18% more click throughs, 89% more likes, and 150% more retweets. Tweet and #hashtag a link to a new blog post and it will get attention quickly.
    Google Plus makes sense for smaller, local businesses that need to connect with potential customers via local mobile searches. It’s also a great place for professionals to share content. Google My Business is the master dashboard combination for Google Plus, Google Maps and Google Search. It’s essential to keep your business details updated at all times.
    Pinterest works well when you design your pins so users can picture themselves using your product. Users search for pins, boards, and pinners by keywords, so it’s a great place to get noticed by people searching for what you have to offer. With more than 67 million users, it can be a huge driver of traffic to your site. It’s a serious component of any social media campaign.
    LinkedIn is the most popular social network for business connections and industry contacts. With more than 450 million users, it’s a terrific place to bring attention to your company’s leaders and experts. Because it’s regarded as a trustworthy source of professional content, it’s a terrific place to share your content.  You can engage with followers via post comments.
    Email is a terrific way to keep in touch with people who intentionally subscribe to keep up with what you have to offer. It’s a great way to reach out to your customers with promotions, drive them to your website and get them engaged with new content that like enough to share. People who open your emails are likely to be your biggest fans.

    How can you continue to improve the results of your content marketing campaigns?

    Define Content Marketing Campaign

    We begin with your marketing objectives to determine what content will help you achieve your marketing objectives. Content marketing is the forefront of communication initiatives. Relevant content is vital to retaining your customers and attract new ones.

    Create Content

    In order to drive profitable customer action, you need to provide valuable, relevant and consistent content to capture people’s attention. Content marketing is one of the most cost effective forms of marketing.

    Distribute Content

    Before people buy your goods or services, they need to find you, understand what you have to offer, and trust that you will deliver. I help you educate your potential customers with product or service highlights, customer testimonials, and company insights.

    Measure Results

    A virtual fan club will help you achieve growth in your bottom line. Providing valuable content increases customer loyalty. People like to share interesting content with their friends.

    What are some general prices for content marketing writing?

    Content Strategy

    $ 250

    per strategy session

    Copywriting

    $ 100

    per page

    Articles

    $ 300

    per article

    Weekly Pages

    $ 1,000

    per month

    Content Strategy is a vital first step in content marketing. It’s important to take into consideration your audience when deciding what type of content you want to create, how you want to organize it, and where and how it will be shared. Our goal is to get your content to the right people at the right time so that they feel compelled to respond to your call to action.

    Copywriting helps you to rise to the top when people are searching for what you have to offer. Content rich copy is an essential component of all of your website pages. When you position your company well and show up on the first page of a search, you will get noticed.

    Articles and fresh content on a consistent basis drive more traffic to your website. This growth happens organically as people use your keywords to find what they’re searching for. Your traffic increases exponentially as you continue to add new content such as articles, Web pages, or target pages.

    Weekly pages targeted to attract your existing and potential customers will increase traffic to your website. You don’t have to pay for Google AdWords, Facebook Boosts, and other forms of advertising indefinitely. A content rich site will help you rise to the top and hold your position.

    What results can you expect when working with Dr. Lorraine?

    Your Website traffic increases

    The more relevant content you have on your site, the more likely you’ll be found by the people searching for what you have to offer. You know your product or service better than anyone else. When your customers are searching for information about your company, it’s important to increase your odds that they’re getting it from the right source.

    Customer satisfaction goes up

    As you share how-to articles, define steps in your process and educate your customers, they’ll have more appreciation for what you have to offer. People need assurance that they’re making the right choices. It’s up to you to share the stories of your happiest customers.

    Raving fans share your content for free

    Tell a funny story. Trigger emotions. Highlight customer testimonials. As you provide relevant content to your customers, you will see a big uptick in loyal customers who are not only willing, but also eager to share your content for free!